It’s a new year, so time to reflect on what we learned about Email Marketing last year.
- In 2014, email marketing was cited as the most effective digital marketing channel for customer retention in the United States
- Email showed high engagement rates, with an average of 3.75 pageviews per visit
- Adding social sharing buttons to email messages an increase click-through rates by more than 150%
- Click through rate (CTR) of emails is higher when using the recipients first name in the subject line over no use of the first name
